Service management och marknadsföring - Sök Stockholms
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8) Se Grönroos, Christian (1984): Strategic Management in the Service av R Mustonen · 2016 — Product development, service offering, hospitality management som presenteras i boken Marketing for Hospitality and Tourism av Kotler, Bowen och Makens. (2006 Enligt Christian Grönroos omfattar det grundläggande Hannele Kauppinen-Räisänen, Christian Grönroos, Johanna Gummerus, 6 Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation View on the Ranking of Logistics and Supply Chain Management Journals Published with reusable license by roulian sino. October 7, 2019. Outline. 18 frames. 1. Thumbnail of frame 1.
O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and finance. This is the second edition of a very successful book written by one of the leading writers and researchers in services marketing and management. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and finance. This is the second edition of a very successful book written by one of the leading writers and researchers in services marketing and management. Service Management and Marketing: A Customer Relationship Management Approach by Grönroos, Christian at AbeBooks.co.uk - ISBN 10: 0471720348 - ISBN 13: 9780471720348 - John Wiley & Sons - 2000 - Softcover Grönroos, Christian: In Search of a New Logic for Marketing.
Services . Pealkiri, Service management and marketing : customer management in service competition / Christian Grönroos.
Download Marknadsföring Av Tjänster - Christian Grönroos on
Krieger Publishing Company, 1984 - Marketing - 135 pages. Strategic Management and Marketing in the Service Sector.
Service Management and Marketing - Christian Gronroos
Huvudsakliga källor: Grönroos, Christian: Service management och marknadsföring. Kundorienterat ledarskap . i servicekonkurrens. Malmö: Liber, 2008 ” - ” : Service management and marketing.
With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007. Buy Service Management and Marketing: A Customer Relationship Management Approach 2 by Grönroos, Christian (ISBN: 9780471720348) from Amazon's Book Store.
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Foundations of Contemporary Theory. John Wiley & Sons, 2007.
*FREE* shipping on qualifying offers. Christian Gronroos is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland, where he is chair of the research centre CERS (Centre for Relationship Marketing and Service Management). He is also a former visiting Professor at Arizona State University and a research fellow
Grönroos continues as one of service marketing's most original and able thinkers." —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing J.L. Kellogg School of Management, Northwestern University "Christian Grönroos is a globally recognized expert on services management and marketing.
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Service Management och marknadsföring - Adlibris
Swedish School of Economics and Business Administration, 1982 Utförlig titel: Service management och marknadsföring, kundorienterat ledarskap i servicekonkurrensen, Christian Grönroos ; [fackgranskning: Jan E. Persson ; illustrationer: Lars Gylldorff]; Originaltitel: Service management and marketing Buy Service Management and Marketing: Customer Management in Service by Christian Gronroos (ISBN: 9780470028629) from Amazon's Book Store. Free UK Service management and marketing : managing the service profit logic / Christian Grönroos. Av: Grönroos, Christian, 1947-. Language: English Förläggare: Service Management and Marketing. Av: Christian Grönroos. ISBN: 9780471720348. Sälj denna bok.